Performance marketing
- Google Ads
- Meta Ads
- LinkedIn Ads
- Lead generation
- Analytics
- SEO
Soujanya Chakraborty · Digital transformation partner
Digital problems? I build solutions.
A technical marketing leader who speaks both languages, technology and business. 7+ years turning websites, ad campaigns and automation into revenue.
₹40Cr+Revenue influenced
4500+Users managed
100+Campaigns delivered
10+Sites built
CH. 01
The bridge
Marketing → Tech: leads, briefs, campaignsTech → Marketing: sites, automations, data
I sit between the marketing team and the tech team, and make both of them faster.
Most organisations pay agencies for ads, freelancers for websites and vendors for IT, and nobody owns the whole system. I build and run all of it in-house, so campaigns, sites and data actually connect.
'25
Employee of the Year 2025For bringing digital operations in-house and saving ₹30–50L a year
- ₹3 Cr+Generated through WooCommerce stores built and run end to end
- 60%Digital share of admissions at a new campus launch
- ₹50L+Annual savings from bringing digital work in-house
- 1stBrand film for the organisation, led from concept to delivery
CH. 02
What I do
Six disciplines, one person accountable for the result.
Websites that sell
- WordPress
- WooCommerce
- Razorpay & WhatsApp APIs
- Migrations
- Speed optimisation
IT infrastructure
- Google Workspace
- DNS · SSL · CDN
- IT procurement
- Email infrastructure
- Security
Automation
- HubSpot
- Zapier
- WhatsApp chatbots
- Email & SMS flows
- Lead scoring
Strategy & execution
- Digital roadmaps
- Tech stack selection
- Team training
- Process design
- Audits
Creative direction
- Brand positioning
- Content strategy
- Video production
- Social strategy
CH. 03
The episodes
Season 07 · 6 episodes. Real projects, real numbers. Press play on any one.
All episodes
CH. 04
The arsenal
26 tools equipped. Filter the inventory by class.
CH. 05
Boss level: find your leak
Three questions. At the end you get a diagnosis of where your digital revenue is leaking, and what I'd fix first.
Leak level
0%
Answer to measure
Next episode
Your story starts here.
Tell me where your digital revenue is leaking. I'll tell you how I'd fix it, usually within one conversation.